SU Granada - Advanced Spanish & International Marketing
Southwestern University, in collaboration with Academic Programs International (API), has created a program in Granada, Spain specially designed for Southwestern students. The SU Granada Advanced Spanish & International Marketing Program is a six-week, eight-credit program for students with a minimum of three semesters of college-level Spanish. Program is approved for 2023 and 2025.
Students apply for this program directly through Southwestern.
SU Granada - Advanced Spanish & International Marketing Study Abroad Program
Click here to check out what you can see on the program!
Students must have completed the language prerequisite of Spanish III, or the equivalent, in order to be eligible.
Information Sessions will be announced for fall 2022.
Priority Application Deadline: December 1, 2022
Program Start Date: end May 2023
Program End Date: mid July 2023
The tentative cost for this program is between $6,140 and $7,450 (summer 2021). Cost is based on enrollment and may change.
The program cost includes:
- $550 non-refundable deposit
- 8 credits of tuition
- Pre-departure materials
- Room and three meals per day with host family
- Laundry service once a week
- Airport pick-up
- Overnight excursions to Madrid and Cádiz including hotel, breakfast, entrance fees
- Welcome and farewell meals
- Dedicated staff support for the program, including an API resident director, with other staff as needed
- Medical insurance
The program cost does not include:
- International airfare
- Baggage fees and travel insurance
- Passport and visa expenses
- Local and independent travel
- Personal expenses: toiletries, activities, snacks, personal travel, souvenirs, etc.
All students will take the following course:
SPA15-314: Conversation in Context - taught in Spanish by a local instructor (4 credits)
This course focuses on conversation, especially useful interactions that students can use while living in Spain. The purpose of the course is to introduce students to cultural topics in Spain, and then to use those topics to create class discussions. Students will learn about Spain, become more conversant in Spanish, and practice their presentational skills.
Students will also choose one of the following two courses:
Cultures of Spain with Dr. Katy Ross (4 credits)
Cultures of Spain is a history and civilization course that offers students an overview of the historical and cultural events that shape Spain today. Students use the city of Granada as their classroom, supported by the course materials like current periodicals, TV programs, and movies. Some cultural excursions, such as visiting the Alhambra, attending a flamenco show, and learning about Spanish cuisine, meet outside of class time and are a substantial part of the learning experience. The class will be conducted in Spanish and assessment is also carried out in Spanish.
International Marketing with Prof. Andy Ross (4 credits)
International Marketing challenges students to understand the marketing implications of the different political, economic, social and cultural variables that exist in international markets. Students will learn the process of creating an in-depth cultural analysis and will use that analysis to evaluate the potential impacts to a company’s marketing strategy and marketing mix (product, pricing, promotions and distribution). While the process for evaluating an international market is broadly applicable, in this course students will focus on the European Union, Spain, and Spanish companies. The students will use the city of Granada as a major component of the classroom experience. The class will be conducted and assessed in English.
While in Granada, students will live with carefully selected host families who will provide students with three meals per day and laundry service one time per week. Two students will be assigned to each family. A welcome and a farewell meal are included in the program fee. Breakfast is included at all hotels. Students are responsible for all other meals.
The program begins with a thorough orientation in Granada. Students will stay in a hotel their first night, and attend sessions on cultural adaptation and safety while also visiting some of Granada’s most important sites. They will then finish orientation by learning about host family living before meeting and moving in with their host families. The final session the following morning will cover the cultural events and excursions that the students will attend as part of the Granada program.
Organized excursions will include a weekend trip to Cádiz (including a Panoramic tour with guide, and a visit to Torre Tavira and Museo Fenicio). Then, at the end of the program, the whole group will travel to Madrid and spend their last two days exploring the city together (including a guided walking tour of central Madrid, and a visit to Reina Sofia, Prado Museum, and a walking tour of central Madrid).