Writing Guide

Writing Conventions

This style guide was developed to assist those who write on behalf of the University. It includes some commonly used AP style rules as well as style guidelines specific to Southwestern University. Other style guidelines may be more appropriate for special types of publications and audiences.

Please also refer to the University’s brand guidelines for more information on our voice, tone, and writing tactics at southwestern.edu/brandguidelines .

For questions about style guidelines, contact the Office of Marketing and Communications at sucommunications@southwestern.edu .


Download the writing conventions