From Granada to Salamanca to London to New York, four Southwestern students recall their time abroad and away and how the experiences enriched their lives and even led to a job offer.
Southwestern University has partnered with Grupo Salinas and Centro Richard B. Salinas Pliego to create two new scholarships for high school students in Mexico.
Southwestern University gathered a panel of incredible women to speak during the International Women’s Day luncheon addressing the theme #EmbraceEquity, which discussed equity in work-life balance.
From Granada to Salamanca to London to New York, four Southwestern students recall their time abroad and away and how the experiences enriched their lives and even led to a job offer.
Southwestern University rose 13 places inU.S. News & World Report’s 2023Best Collegesrankings—the biggest single-year jump in school history—and SU was also recognized as a top school in the Social Mobility category, which measures how well schools graduated students who received federal Pell Grants.
This initiative was announced in October 2021 as part of a $1 million commitment from an anonymous donor in honor of their mother, a lifelong educator, in order to allow more Southwestern students to benefit from high impact experiences as outlined in the Tactical Plan.
Southwestern University gathered a panel of incredible women to speak during the International Women’s Day luncheon addressing the theme #EmbraceEquity, which discussed equity in work-life balance.
Southwestern University rose 13 places inU.S. News & World Report’s 2023Best Collegesrankings—the biggest single-year jump in school history—and SU was also recognized as a top school in the Social Mobility category, which measures how well schools graduated students who received federal Pell Grants.
Fifty years ago, Title IX was signed into law. The landmark legislation transformed women’s athletics. We look back at our history and pioneers as we continue to strive for equity in all we do.
What happens when you start a devised theater project with three Southwestern University students and the Anton Checkov play, The Cherry Orchard? You end up with a nationally recognized production called G.H.O.S.T. Unit: The Live Event.
The images we use in our communications can make a powerful impression. Whether shooting new photography, selecting from our library of images, or using stock photos, it is important to select images that reflect our personality and set the right tone.
Tell A Story: The image should engage the viewer and tell a story. Avoid shots that are obviously staged or posed. The subject should be reacting to their situation and not looking into the camera. We want to create the impression that the viewer is peeking in on a Southwestern moment in time.
Human Element: Including people in photos creates a less sterile and more relatable image. It stands as an indirect reminder that humans are the center of everything that happens at SU and visually builds a better sense of community and vibrancy.
Brand Color Integration: Photography is a great place to indirectly incorporate brand colors. Subtle background details in yellow can give a photo a Southwestern look and feel without feeling forced. Whenever possible plan to include Pirate yellow somewhere in the shot in the background, foreground or primary subject.
Adding Warmth: When using multiple photos in one communication,a unified tone can help photos to feel like they were taken at the same time and place and part of a cohesive brand. Warmth in a photo brings a sense of comfort and feels welcoming.
Show a Face: Showing the subject’s face can help the viewer to feel more like he or she is engaging in the scene, and also help to connect a positive emotion with the image.
Shooting Photography
Shoot full frame.
Establish a mood, tone, or point of view
Strive for authenticity. Candid-style photos are ideal.
Shoot for both landscape and portrait orientation.
Integrate brand colors strategically.
If possible, block shots from the viewer’s points of view (direct, eye-level).
A shallow depth of field can reduce a busy background and draw the eye to the subject matter.
Use the rule of thirds to keep the subject in a position that will allow for scaling across different platforms.
Lighting can be used to help guide the viewer towards the subject of the image. Adding a vignette can help cheat this effect in post-production.
Dark areas in the foreground help to draw the eye towards the subject and also provide legible space for text overlays.
Portraits should be close-up and engaging, in an environmentally contextual setting.
Capture engaging and emotional moments that tell a story.
Avoid harsh or overhead lighting, patterned clothing (solids work best), and extraneous elements (water bottles, trash cans, etc.).
Human Element
Including people in photos creates a less sterile and more relatable image. It stands as an indirect reminder that humans are at the center of everything that happens at SU and visually builds a better sense of community and vibrance.
Brand Color Integration
Photography is a great place to indirectly incorporate brand colors. Subtle background details in yellow can give a photo a Southwestern look and feel without feeling forced. In the example below, notice the bottle labels and the costume in the background.
Adding Warmth
A unified tone can help photos feel like they were taken at the same time and place and part of a cohesive brand. Warmth in a photo brings a sense of comfort and feels welcoming. The goal is to evoke the feeling of being on Southwestern’s campus. The left photo has a warmer temperature than the photo on the right. It feels softer, more welcoming, and inviting.
Show a Face
Showing the subjects face can help the viewer feel more like he or she is engaging in the scene, and also help connect a positive emotion with the image. Candid-style photos are ideal, the subject does not need to be looking at the camera.
