Southwestern University utilizes a logo system that provides the flexibility to use the appropriate logo mark for the situation and medium. This system consists of the Southwestern University Crest, which embodies symbolic references to our storied history. The crest is then simplified in a series of iterations down to the Southwestern University Icon. 

When to Use Which Logo

The Icon is Southwestern’s primary logo and is to be used in all electronic medium and, whenever possible, across campus wide materials.

In general, the Crest is to be used in an academic setting and in more formal introductory recruitment communications. The detail nature of the mark itself limits its possible applications, particularly in digital media or on promotional items.

Other iterations within this identity system are to be used on a limited basis and are available for download by contacting sucommunications@southwestern.edu.

Flexibility is our goal, so use your own good judgement regarding which mark best fits the size and situation.

The Official Seal of SU 

The official seal of Southwestern University is just that, a seal. It is not to be used as a logo, but rather as a symbol of authenticity on official documents such as diplomas and/or material related to academic or presidential ceremony.

Know Your Style Guide

Before you download and use any of these marks, please read the style guide standards related to its use.  These guidelines appear below.

  • Southwestern Icon
    To be used, when possible, to identify Southwestern in all communications.  Click to download.
    Icon Centered

    Download

    icon center stacked

    Download

    icon horiz

    Download

    icon horiz stacked

    Download

    icon

    Download

     
    Southwestern Crest  
    To be used in an academic setting and in more formal introductory recruitment communications. Click to download. 
    crest centered  Download
    crest center stacked  Download
    crest horiz  Download
    crest horiz stacked Download
    COM SU crest 2018 K  

    Download

  • Southwestern’s primary mark to be used, when possible, to identify Southwestern in most all communications.

    SU Icon Elements

    DO NOT break or change the proportions of any elements in the lockup. 

    DO NOT use below .25” (24px) tall. 

    Spacing Guidelines

    Leave approximately the height of the icon as clear space around any lockup. 

    Icon Spacing

    Alternate Lockups

    Shield Lockups

      

    Logo Color

    All logos can be used in black, gray or knocked-out of a dark background. 

    ShieldBlackWhite ShieldBlackGrey ShieldGreyWhite
    ShieldWhiteBlack ShieldWhiteGrey IconGoldBlack
  • Southwestern’s secondary mark. To be used in an academic setting and in more formal introductory recruitment communications.

    Crest Elements

    DO NOT break or change the proportions of any elements in the lockup. 

    DO NOT use below .75” (72px) tall. 

    Spacing Guidelines

    Leave approximately 25% of the height of the lockup as clear space around any.

    Crest spacing 

    Alternate Lockups

      

    Crest Lockups

     

    Logo Color

    All logos can be used in black, gray or knocked-out of a dark background. 

    CrestBlackWhite CrestBlackGrey CrestGreyWhite
    CrestWhiteBlack CrestWhiteGrey CrestGoldBlack
  • Southwestern’s historical mark. To be used ONLY to identify Southwestern on official Presidential and/or academic communications (e.g. Commencement). Permission required. Please contact the Office of Marketing and Communications at sucommunications@southwestern.edu

     

    Seal

     

    DO NOT break or change the proportions of any elements in the lockup. 

    DO NOT use below .75” (72px) tall.