Our Work
Marketing & Communications

Total Eclipse Viewing Party

Public Relations

Capitalizing on the national phenomenon of the total solar eclipse, Marcom organized a viewing event, leveraging the expertise of Associate Professor of Physics Mark Bottorff in astrophysics. Marcom spearheaded event planning, marketing, and public relations, while also developing a distinctive event identity, website, and event materials. Our public relations efforts have received nearly $9,000 in earned media value and over 3.8 million views, and approximately 1200 people, from all across the United States, attended the event on April 8.

Marketing and communication campaign elements included:

  • Website
  • Social Media Videos & Reels
  • Facebook Event
  • Internal Email Communications
  • Academic Mall Banner
  • Yard Signs
  • Digital Signage
  • Mobile Application Ads & Push Notifications
  • Media Pitches via Press Release & Media Guide
Marketing & Communications

Fraternity & Sorority Life Campaign


Our fraternity and sorority marketing campaign aimed to boost excitement and involvement in the Greek community, enhancing campus culture. By using a multi-platform approach throughout the academic year, we increased visibility and engagement with compelling content and strategic communication.

These efforts celebrated our rich traditions and welcomed newcomers, fostering strong connections and memorable experiences. The result was a significant 27% increase in Greek life participation in Spring 2024 compared to Spring 2023.

Marketing and communication campaign elements included:

  • Summer Campaign
    • General Brochure
    • Website Updates: Created and/or updated all 10 Fraternity & Sorority webpages
  • Spring Recruitment Campaign
    • Academic Mall Banner
    • Digital Graphics: Digital Signage & Parent Promotion
    • App Ad
    • Yard Signs
    • Social Media graphics
    • Poster
    • Handout
    • Webpage
  • Photo & Video Support
    • Men’s Fall 2023 Bid Day Video
    • Women’s Spring 2024 Bid Day Video
    • Expanding our video and photo library
Marketing & Communications

Residential Campus Campaign


Our campaign showcases the advantages of campus living through multiple mediums. By employing targeted messaging and mobile app advertisements, we’re connecting with students directly, inviting them to experience the convenience, camaraderie, and endless opportunities that campus life offers.

Marketing and communication campaign elements included:

  • Academic Mall Banner
  • Digital Signage
  • Mobile Application Ad & Push Notifications
  • Social Media graphics
  • Social Media Reels
  • Webpage Event
Marketing & Communications

Southwestern Magazine, Fall 2023


In Spring 2023, the Office of Marketing and Communications rebranded Southwestern Magazine. The goal of the rebrand was to elevate the look and content of the magazine to better match Southwestern’s brand, vision and aspirations.

The latest edition of Southwestern Magazinehighlights the remarkable work of our students, faculty, staff, and alumni, including the groundbreaking research of Professor of Music Michael Cooper, who for more than thirty years has worked to restore composers Florence Price and Margaret Bonds to their rightful place in the pantheon of music history.

Read the full issue.


Athletic Facility Branding Updates


In 2021, Pirate Athletics launched an exciting new brand. Since the launch, the Office of Marketing & Communications, the Athletic Department, and Facilities Management have worked together to rebrand spaces across campus and to help elevate the Athletics program. The most recent branding updates include the Women’s Locker Rooms, Softball field, and new Team Room.

President’s Office

Reports of Excellence


Every year, the Office of Marketing and Communications produces a Report of Excellence that highlights the greatest aspects of SU and a Faculty Report of Excellence that showcases the research, presentations, and works of SU faculty.

View the 2023-24 Report of Excellence 

View the 2022-23 Faculty Report of Excellence

Marketing & Communications

Southwestern Mobile App


In August of 2023, Southwestern launched a new mobile app. The app allows students to view their assignments, find campus resources, and stay in the know about every campus event. It is also completely customizable to meet their specific needs. Plus, it allows Southwestern to send specific messaging to users based on who they are. The app is also available to download for faculty, staff, alumni, and parents.

Download the app today

Marketing & Communications

Diversity at Southwestern


In conjunction with Associate Professor of Education Alicia Moore, the Office of Marketing and Communications spent three years creating a diversity website that highlights diversity initiatives at Southwestern to external audiences. The website also provides diversity resources for our internal audiences.

Visit southwestern.edu/diversity

Thrive: The Campaign for Southwestern


To help promote Southwestern’s current comprehensive campaign, the Office of Marketing and Communications partnered with the Office of University Relations to create marketing materials to launch the comprehensive campaign. In addition, materials were created to help development officers in their efforts to secure campaign gifts.

Campaign elements included:

  • Website
  • Case Statement
  • Press Release
  • Pop-Up Banners
  • Printed Ads
  • Stationery
  • Email Templates
  • Videos
  • Launch event speeches and slideshows
  • And more

Thrive design elements and messaging are also seen throughout current giving pieces.


Acceptance Packet


In partnership with the Office of Enrollment Services, the Office of Marketing and Communications created a piece that is sent to admitted students to celebrate their acceptance to Southwestern University. This piece was designed to make admitted students feel proud that they had been accepted to SU. Plus, we created it to be interactive to allow admitted students to promote their excitement of being accepted on social media.

View the Acceptance Packet

Student Life

MOSAIC Campaign


With the launch of an updated MOSAIC program, the Office of Marketing and Communications helped Student Life create a new MOSAIC identity and created a marketing and communications campaign to entice first-years and sophomores to sign up.

Campaign elements included:

  • Identity
  • Updated website
  • New MOSAIC email newsletter template and content plan
  • Digital signage video
  • Social media
  • Mobile app ads
  • Sticker
  • T-shirt
  • Information for the Parent Newsletter
  • And more.

The office also developed an application that works with the new Southwestern App that Student Life can utilize to measure the success of MOSAIC events.

Student Life

Southwestern’s Adventure to Mount Kilimanjaro


Southwestern is offering juniors and seniors the opportunity to embark on the journey of a lifetime to summit Mount Kilimanjaro. To promote signups for this amazing opportunity, the Office of Marketing and Communications worked with the Office of Outdoor Adventure to create the following campaign elements.

Campaign elements:

Shareable Content

Alex Cannata ’24 shares his experience working for a baseball glove startup.

A new partnership offers students the opportunity for research assistant roles, interdisciplinary internships, and comprehensive observership experiences.

Alejandro Medina ’24 demonstrates outstanding potential in computing research by the Computing Research Association.

The University will receive over $1 million to support the humanities curriculum.

Student researchers explore interests, prep for the future

Long marginalized by racial prejudice, the accomplishments of these pioneering American masters can now be recognized and celebrated for their importance to 20th-century classical music.

Students work with faculty and staff to create an interactive digital map of Southwestern’s campus.

Celebrating an outstanding commitment to international exchange and global impact.

Two students excel at Grupo Salinas and secure promising future opportunities.

Southwestern Partners with Rice, Washington University

Southwestern Students Enjoy Tech Access, High Quality of Life

Southwestern was 21st among national liberal arts universities, and 28th in a list of the 286 “most-selective colleges in the country” as defined by Barron’s Profiles of American Colleges.

Theater student juggles the rigors of school and a job on set.

Recognized for exceptional quality and student outcomes

SU the only top 100 liberal arts university to be named an HSI

Recognized for career services, making an impact, and sustainability

Anthropology’s Naomi Reed collaborates on a new podcast series.

Southwestern is investing $120 million in a series of construction and renovation projects that underscore the university’s commitment to advancing the liberal arts in the 21st century.

Professor of biology shares her passion for chocolate education.

As the tech boom continues to sweep across Central Texas, students at Southwestern are well-positioned to take advantage of countless learning and career opportunities in new and emerging fields.

An alumna’s journey to the depths of the universe.

Southwestern announces a groundbreaking achievement. 

As war rages in her home country of Ukraine, seventeen-year-old Yeva-Mariya Hayko ’26 finds a home away from home at Southwestern.

In the News
Marcom at Southwestern
  • The Office of Marketing and Communications is a centralized resource for the entire Southwestern University community. Through digital and print media, we combine heartfelt storytelling and elevated graphic design to enhance the reputation of the University while conveying the distinctive qualities of the Southwestern Experience to a wide range of audiences.

    Our team of professionals includes marketing-strategy specialists, writers and editors, creative directors and designers, photographers and videographers, social-media and public-relations experts. As problem-solvers and storytellers, we provide both creative services and strategic consulting, collaborating with our partners across the University to develop on-brand materials, from webpages, social media posts, and news stories to admissions collateral, reports to donors, and design support for facilities and events.

    View the Marketing & Communications page on southwestern.edu

Project Breakdown by University Partners (July 1, 2023–March. 15, 2024)

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Meet Our Team

  • Dinah Ritchie

    Vice President for Integrated Communications & Chief Marketing Officer

  • Matt Madsen

    Senior Creative Director

  • Kristen Paxson

    Senior Director for Integrated Communications & Marketing

  • Andrew Felts

    Director of Communications and Public Relations

  • Ed Hillis

    Director of Web Development

  • Morgan Halley

    Digital Marketing Coordinator

  • Julie Klaus

    Marketing Project Coordinator

  • Akaira Sutton

    Graphic Designer

  • Todd White


Look & Sound Like Southwestern
Elevator Pitch

Southwestern University is a national leader in student-faculty research, student mobility, and career counseling. Less than a year after graduation more than 98 percent of our students are employed or seeking further education. Our student body is one of the most economically and socially diverse in the nation, and our students enjoy a vibrant campus environment where more than $120 million is being invested in new and renovated buildings. Occupying more than 700 acres in the midst of the fastest growing city in the U.S., Southwestern is planning to build a one-of-a-kind, liberal arts-themed community next to campus that will be a model for sustainable, mixed-use development.

Brag Points
  • 1st university in Texas
  • #1 private university with largest land ownership - 700 acres
  • #1 100% pre-med acceptance rate
  • #1 in Texas and #5 in the nation for Career Services (The Princeton Review)
  • #1 in Texas for Economic Diversity (New York Times)
  • #1 location in the country to launch a career (Bankrate)
  • #1 location in the country in quality of life (Bankrate)
  • #1 private university in Texas for making an impact (The Princeton Review)
  • #1 university in Texas for green colleges (The Princeton Review)
  • #1 Hispanic-Serving Institution on the Top 100 Liberal Arts Institutions list (U.S. News & World Report)