Interim Vice President for Integrated Communications & Chief Marketing Officer
Dinah Ritchie joined Southwestern University’s Senior Staff as the Interim Vice President for Integrated Communications & Chief Marketing Officer in October 2023, bringing over a decade of experience in crafting marketing and communication campaigns that drive brand awareness and foster affinity.
Dinah embarked on her journey with Southwestern University in 2015 and has since ascended the ranks, leaving a trail of remarkable achievements in her wake. She played a pivotal role in spearheading a transformative University brand strategy, revitalizing the Pirate Athletics brand, launching an award-winning University website, and successfully recruiting one of the largest incoming first-year classes in Southwestern’s storied history.
Before her tenure at Southwestern, she held key positions, including Assistant Director of Promotions and Fan Engagement for the Texas Tech Athletics Department and Events and Operations Coordinator for the Valero Alamo Bowl.
Dinah graduated summa cum laude, holding a master’s degree in mass communications from Texas Tech University in 2012, and her bachelor’s degree in public relations from Texas Tech in 2011.
Beyond her professional life, Dinah cherishes her role as a parent alongside her husband, Todd, raising three young children: River, Layne, and Rhodes.