Dinah Ritchie Dinah Ritchie assumed the role of Vice President for Integrated Communications & Chief Marketing Officer at Southwestern University in February 2024. With over a decade of expertise in developing marketing and communication strategies that enhance brand visibility and foster engagement, Ritchie brings a wealth of experience to Southwestern. 

Since joining Southwestern University in 2015, Ritchie has demonstrated a remarkable trajectory of professional growth and has significantly contributed to the institution’s communication efforts. She has spearheaded various initiatives that have positively impacted the University’s communication strategies, particularly in digital marketing, where her efforts have notably boosted brand recognition. Ritchie’s proficiency in public relations has been instrumental in securing increased media coverage for the University.

Ritchie’s role in devising a comprehensive brand strategy for Southwestern University has been particularly commendable. This strategy encompassed the development of a new logo system, style guide, key messaging, and the successful launch of a revamped University website. Furthermore, Ritchie has played a pivotal role in enhancing the University’s communication infrastructure, including the introduction of the Southwestern University mobile application, the creation of the updated online portal MySouthwestern, and the installation of digital signage across the campus.

Prior to her tenure at Southwestern, Ritchie held key positions, such as Assistant Director of Promotions and Fan Engagement for the Texas Tech Athletics Department and Events and Operations Coordinator for the Valero Alamo Bowl.

Ritchie graduated summa cum laude with a master’s degree in mass communications from Texas Tech University in 2012, following her bachelor’s degree in public relations from Texas Tech in 2011.

Outside of her professional endeavors, Ritchie enjoys her role as a parent, alongside her husband, Todd, raising their three young children: River, Layne, and Rhodes.