Associate Professor of Business Debika Sihi presented her research project titled “Have We Reached a Privacy Plateau? Consumers’ Evolving Privacy Concerns and Their Alignment with Increased State Regulations” at the Association of Collegiate Marketing Educators Annual Conference held March 6-11, 2023, in Houston, Texas. The project explores the privacy paradox and consumers’ willingness to share information online despite stated privacy concerns and growing consumer data protection regulations (at the U.S. state level).

Associate Professor of Business Debika Sihi was named one of three finalists in the Marketing Management Association’s (MMA’s) Teaching Innovation Competition at the 2022 MMA Fall Educators’ Conference, held September 21–23 in San Antonio, Texas. She also chaired a panel on adapting existing curriculum to include more data-driven projects/cases.

Associate Professor of Business Debika Sihi was featured in a column about the use of virtual reality technology in education on the technology news and information website Lifewire. 

Associate Professor of Business Debika Sihi published an article titled “What Adventure Will You Choose: New or Nostalgic?” in Adweek.

Associate Professor of Business Debika Sihi published her coauthored paper “Implementing Big Data Analytics in Marketing Departments: Mixing Organic and Administered Approaches to Increase Data-Driven Decision Making” in Informatics. The paper examines different strategies utilized by marketing departments to become more data-driven in their decision making.