Debika Sihi

Notable Achievements

Assistant Professor of Business Debika Sihi had a project titled “Home Sweet Virtual Home: The Use of Virtual and Augmented Reality Technologies in High Involvement Purchase Decisions” recently accepted in the Journal of Research in Interactive Marketing. This research explores the various ways digital technologies, specifically virtual reality (VR) and augmented reality (AR) features, impact different stages of consumer decision-making in a high-involvement purchase decision context (i.e., the purchase of a home). In addition, the use of such technologies is examined as a competitive advantage for sales agents.

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Expertise

Digital and Social Media Marketing, Online Privacy; Technology Integration into Business Processes, Nonprofit Marketing

Debika Sihi is an Assistant Professor of Business at Southwestern University. She earned her PhD in Marketing at the McCombs School of Business at The University of Texas (UT) at Austin. She also holds a BBA and MPA (Masters in Professional Accounting) from the McCombs School. Prior to entering the doctoral program, Debika worked at Public Strategies, Inc. and Deloitte, both multinational professional services and consulting firms.

Debika’s research explores technological innovations and disruptions in the field of marketing. She has published works in peer reviewed marketing and business journals including the Journal of Marketing Theory and Practice, Industrial Marketing Management, and the Journal of the Academy of Marketing Science. Debika teaches a variety of business courses including classes on digital marketing and a capstone course with a focus on innovation in business.

Debika actively participates and assists with different initiatives in the Austin start-up and entrepreneurship communities. She is also an avid supporter of Emancipet, an animal welfare organization.

Honors & Awards

  • John Shearn Junior Chair in Business Administration (2016-2019)
  • 2018 Southwestern University Excellence in Scholarly and Creative Works Award
  • 2016-2017 Southwestern University Excellence in Advising Award
  • 2016-2017 Community Engaged Learning Fellow
  • 2015 William R. Davidson Award runner up-Journal of Retailing
  • 2014 Southwestern University Teaching Award
  • Featured in 15 Rock Star Digital Marketing Professors
  • Debika Sihi is an Assistant Professor of Business at Southwestern University. She earned her PhD in Marketing at the McCombs School of Business at The University of Texas (UT) at Austin. She also holds a BBA and MPA (Masters in Professional Accounting) from the McCombs School. Prior to entering the doctoral program, Debika worked at Public Strategies, Inc. and Deloitte, both multinational professional services and consulting firms.

    Debika’s research explores technological innovations and disruptions in the field of marketing. She has published works in peer reviewed marketing and business journals including the Journal of Marketing Theory and Practice, Industrial Marketing Management, and the Journal of the Academy of Marketing Science. Debika teaches a variety of business courses including classes on digital marketing and a capstone course with a focus on innovation in business.

    Debika actively participates and assists with different initiatives in the Austin start-up and entrepreneurship communities. She is also an avid supporter of Emancipet, an animal welfare organization.

    Honors & Awards

    • John Shearn Junior Chair in Business Administration (2016-2019)
    • 2018 Southwestern University Excellence in Scholarly and Creative Works Award
    • 2016-2017 Southwestern University Excellence in Advising Award
    • 2016-2017 Community Engaged Learning Fellow
    • 2015 William R. Davidson Award runner up-Journal of Retailing
    • 2014 Southwestern University Teaching Award
    • Featured in 15 Rock Star Digital Marketing Professors
  • Sihi, D. (2018). Home sweet virtual home: The Use of Virtual and Augmented Reality Technologies in High Involvement Purchase
    Decisions. Journal of Research in Interactive Marketing. Forthcoming.

    Sihi, D. (2018). Friending and Funding through Facebook: Social Media Use of Regional Nonprofit Organizations. Invited chapter in Innovative Perspectives on Public Administration in the Digital Age (book), IGI Global, 256-283.

    Sihi, D. & Lawson K. (2018). Marketing Leaders and Social Media: Blending Personal and   Professional Identities. Journal of Marketing Theory and Practice, 26(1-2), 38-54.

    Zahay, D., Hajli, N., & Sihi, D. (2018). Managerial Perspectives on Crowdsourcing in the New Product Development Process. Industrial Marketing Management. 71, 41-53.

    Chandrasekaran, D., Srinivasan, R., & Sihi, D. (2018). Effects of Offline Ad Content on Online Brand Search: Insights from Super Bowl Advertising. Journal of the Academy of Marketing Science, 46(3), 403-430.

    Sihi, D. (2017). The Influence of Leadership and Strategic Emphasis on Social Media Use of Regional Nonprofit Organizations. International Journal of Public Administration in the  Digital Age (IJPADA), 4(1), 1-18. 

    Srinivasan, R., Sridhar, S., Narayanan, S., & Sihi, D. (2013). Effects of Opening and Closing Stores on Retail Firm Performance. Journal of Retailing, 89(2), 126-139.       
    *Runner up for Davidson Award for best article in Volume 89 of the Journal of Retailing (awarded in February 2015)

    Srinivasan, R. and Sihi, D (2012). Marketing Information Disclosures: A    Review and Research Agenda. Invited chapter in Handbook of Marketing and Finance, edited by S. Ganesan.