The theme of Homecoming and Reunion Weekend 2012 was “Be Southwestern.” A number of times during the weekend, people asked Southwestern staff members what the phrase means. The answer often began with, “It’s more than a Twitter hashtag.” But, the serious answer is that it means something different to each member of the Southwestern community. 

One might “Be Southwestern” by wearing a Pirate Athletics t-shirt; another might be active in his or her local alumni association. You may “Be Southwestern” by giving each year to the Southwestern fund or by hiring a Southwestern student as an intern in your office. And many believe that to “Be Southwestern” means to take what you have learned into the world and make, as our Core Purpose states, “…contributions toward the well being of humanity.”