Dinah Ritchie Southwestern University announces the appointment of Dinah Ritchie as Vice President for Integrated Communications and Chief Marketing Officer. Ritchie, who has been serving in an interim role since October 2023, brings a dedicated approach and valuable experience to the University. Over the past eight years, she has contributed significantly to Southwestern’s communications and marketing efforts.

“Dinah’s appointment as Vice President for Integrated Communications and Chief Marketing Officer is a reflection of her exceptional talent, unwavering commitment, and visionary leadership,” says President Laura Skandera Trombley. “Her impact over the last eight years at Southwestern University has been invaluable, and we are confident that her continued leadership will propel us toward greater heights of success and recognition.”

During her time at Southwestern, Ritchie has led various initiatives that positively influenced the University’s communication strategies. She has played a crucial role in developing digital marketing strategies, enhancing the University’s brand recognition. Ritchie’s skills in public relations have also been essential in gaining increased media exposure for the University.

Her involvement in shaping a comprehensive brand strategy for Southwestern University has been noteworthy. This included the creation of a new logo system, style guide, key messaging and overseeing the launch of a new University website. Ritchie has also been instrumental in improving the University’s communication infrastructure, including the implementation of the Southwestern University mobile application, the creation of the updated online portal MySouthwestern, and the installation of digital signage across campus.

Ritchie is poised to build on her impressive track record, advancing Southwestern University’s mission through her innovative approach to communications, marketing, and her deep commitment to the University’s values and goals.

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