Dear Members of the Board of Visitors,

Here is a pdf of our Key Messaging that describes many of the distinctive features of Southwestern and points the way to our future. Tim Cobb and his team led this creative effort. Moving forward, our challenge will be to get the entire SU community—including all its leaders and supporters—to be talking about the (same!) remarkable “Southwestern Experience”. I hope you will find this material both uplifting as well as helpful as you continue your essential roles as spokespeople for our extraordinary University.

Best regards,