Center for Career & Professional Development
Careers in Marketing: Digital Marketing
LocationProthro Center for Lifelong Learning, 147
Date & Time12:20pm - 1:20pm CST January 23
ContactSouthwestern University Center for Career & Professional Development
Prothro Center for Lifelong Learning, Ste. 140
12:20pm - 1:20pm CST January 23
Prothro Center for Lifelong Learning, 147
Marketing careers comprise many different roles, relying on creativity, quantitative and analytical skills, technical savvy, writing skills and much more. Hear from alumni working in diverse marketing roles and get advice for how you can prepare for a marketing career. Come to as many sessions as interest you. Feel free to bring your lunch.
From 2014 to 2018 John worked at DigitalMarketer, fostering growth with data-driven analyses of marketing strategies and customer value. While he’s done a little bit of everything, his background centers around website analytics and driving growth with KPIs. John has monitored and managed the metrics driving over $3 million in paid traffic spend, 443 million sent emails and hundreds of promotional campaigns. He has been featured on the Perpetual Traffic Podcast and spoken at Traffic & Conversion Summit. In addition, he created the Analytics & Data Mastery course and the Build an Automated Dashboard workshop for DigitalMarketer. He has also created lessons on email marketing for MarketingProfs.
Southwestern University supports learning wherever it takes place. The Center for Career & Professional Development contributes to the Southwestern University Student Life MOSAIC initiative by providing advising, programming and resources to help students develop as a whole person. This event helps you to:
- Make Meaning of the Academic Experience
- Shape Your Professional Identity