• John Grimshaw
    John Grimshaw
  • Arts | Media | Communication Marketing Career Community logo
    Arts | Media | Communication Marketing Career Community logo
SU alumnus John Grimshaw ’12 teaches businesses why and how to make marketing decisions with data. He is an analyst, digital marketer, educator, and a co-founder of DigitalStrategyBootCamps.com, a 1-on-1 consulting agency that provides custom digital marketing plans and strategies to high-growth businesses. Learn more about marketing careers and get advice from this communication studies graduate about how you can get involved.

Marketing careers comprise many different roles, relying on creativity, quantitative and analytical skills, technical savvy, writing skills and much more. Hear from alumni working in diverse marketing roles and get advice for how you can prepare for a marketing career. Come to as many sessions as interest you. Feel free to bring your lunch.

From 2014 to 2018 John worked at DigitalMarketer, fostering growth with data-driven analyses of marketing strategies and customer value. While he’s done a little bit of everything, his background centers around website analytics and driving growth with KPIs. John has monitored and managed the metrics driving over $3 million in paid traffic spend, 443 million sent emails and hundreds of promotional campaigns. He has been featured on the Perpetual Traffic Podcast and spoken at Traffic & Conversion Summit. In addition, he created the Analytics & Data Mastery course and the Build an Automated Dashboard workshop for DigitalMarketer. He has also created lessons on email marketing for MarketingProfs.

Southwestern University supports learning wherever it takes place. The Center for Career & Professional Development contributes to the Southwestern University Student Life MOSAIC initiative by providing advising, programming and resources to help students develop as a whole person. This event helps you to:

  • Make Meaning of the Academic Experience
  • Shape Your Professional Identity