Economics and Business

Notable Faculty & Student Achievements

November 2021

  • Associate Professor of Business Debika Sihi published her coauthored paper “Implementing Big Data Analytics in Marketing Departments: Mixing Organic and Administered Approaches to Increase Data-Driven Decision Making” in Informatics. The paper examines different strategies utilized by marketing departments to become more data-driven in their decision making.





October 2021

  • Associate Professor of Business Debika Sihi participated on a panel about innovations to connect students with industry practice at the Marketing Management Association Conference, held virtually October 13–15. Sihi also presented her research project titled “Remaining Relevant and Renewing Perceptions: The Use of Interactive Marketing by Small Businesses during Operational Disruptions” at the Interactive Marketing Research Conference, held virtually October 20–22 and 25–26 and hosted by the Gabelli School of Business at Fordham University.





  • Assistant Professor of Business Raji Kunapuli’s co-authored paper titled “Seeking Input When the Train Has Left the Station: The Decoupling of Participative Strategic Decision-Making Processes and the Role of New Technology in Symbolic Management” was published in the journal Strategic Organization.





August 2021

  • Associate Professor of Business Debika Sihi helps different organizations develop marketing campaigns to highlight the importance of budgeting and financial literacy, stemming from her days as a volunteer with Junior Achievement. Recently, she shared insights about budgeting for college students in U.S. News & World Report.





June 2021

  • Southwestern University alumni Jose Melendez ’20 and Mikayla Miller ’19 graduated from the Rice University master of accounting program this May.