Center for Career & Professional Development

Job Search

The job search process requires strong research, communication, and organizational skills. Fortunately, your Southwestern education has prepared you well for this experience.

Think about a research project you’ve conducted in class. The steps involved are the same for your job search: You create a manageable timeline and stick to it. You conduct your research, using books, the Internet and by talking to people. And you present the outcome in writing (i.e. a resume) and orally (i.e. interviewing, networking).

The process of searching for jobs is basically the same whether they’re full-time or part-time, on- or off-campus, or even internships.  Read on for more details.

Target Your Resume and Search
It’s awfully hard to search for any job anywhere. Even though you are open to many options and/or just need a job, research and prioritize at least a handful of options that appeal to you most. You can always expand a search, but it’s very hard to look for the “needle in a haystack.” If you haven’t yet targeted an occupation you want to pursue (not necessarily forever, but at least for this move), visit our page on Career Exploration.
  • Narrow your focus by geographic region and/or occupation.
  • Revise every resume you submit to be tailored directly to the opportunity for which you are applying - a “general” resume is a waste of your time and effort. For more information, visit our page on Resumes.
  • Use words and phrases from the job posting in your resume and cover letter.
  • Use “Relevant Experience” and “Other Experience” sections to bring more related info higher on the page.
  • Focus on three issues when crediting content: Provide enough details (often in the form of numbers) to give a sense of scope of responsibility; fFocus on accomplishments and results (e.g. exceeded fundraising goals by 100%; helped mentee raise grade from F to B); and focus on transferable skills (e.g. teamwork, customer service, communication) when the experience you’re describing is less relevant to your future goals
Prepare for the Search
You’ve got a goal in mind and a targeted resume, but there are still several tasks to complete before you’re ready to seek positions:
  • Develop a “60-second commercial” for short encounters with potential employers as well as a longer “liberal arts story.”
  • Identify at least three individuals to serve as references (be sure to ASK them if they are willing to serve as positive references before you include them on your reference list)
  • Develop interview skills (participate in a practice interview) and obtain interview suit.
  • Create a positive image (e.g. LinkedIn, blogs, professional email address and voicemail message) and beware of unprofessional web presence (e.g. on blogs, Facebook, etc.). No news is not necessarily good news. You want to avoid negative web content, but you also need to have positive web content to “prove” yourself.
  • Attend career events to meet contacts and build skills.
Leverage your Connections
Spend most of your job search time on talking with people you know and can meet – referral is an employer’s preferred method of hire and many positions are never advertised.  Consequently, networking is the job search strategy with the biggest payoff.
  • Brainstorm everyone you know (family, neighbors, professors, coaches, fraternity/sorority members, employers, colleagues, church members, hairdressers, doctors, etc.) and start asking them for advice and leads.
  • Visit the SU Alumni Gateway for ways to access alumni as resources including the online alumni directory (searchable by name, vocation, geographic location, etc.), local associations (by geographic region) and alumni connection groups (by affinity, like student group, athletics, profession, etc.)
  • Take advantage of alumni who come to campus for events, such as Homecoming, Career Connections BBQ and Careers in… events.
  • Conduct informational interviews with your contacts.
  • Join relevant professional organizations.  They’re a great source of networking contacts, as well as skill-building.
  • Follow up each networking activity with a thank-you note.
Use PirateConnect
PirateConnect is Southwestern’s exclusive virtual mentorship and networking platform for students, alumni, parents, faculty/staff and friends of the university.
  • Join the Career Communities of your choice for targeted communications and opportunities associated with career industries that interest you.
  • Identify individuals with whom you’d like to have “flash mentoring” conversations - often called informational interviews - and use the platform to set your in-person, phone or video chat meetings.
  • Gain career insights through industry-specific group discussions.
Use LinkedIn

LinkedIn has hundreds of millions of users world-wide and serves as a premier business contact management tool. More and more recruiters are scouting for candidates through LinkedIn.

  • Fill out your profile 100%
  • Join groups for direct access to prospective contacts, such as the Association of Southwestern University Alumni and Friends
  • Use the LinkedIn Alumni tool. It’s an easy way to explore people who graduated from Southwestern, where they work now and in what cities. Simply search for Southwestern University and select “see alumni” to get started. You can access career paths for more than 23,000 colleges and universities worldwide.
  • Research organizations and career paths through keyword searches of titles, organizations, skills, etc.
  • To keep yourself on your contacts’ radar, regularly update your status, comment in discussions and recommend others.
  • Search LI’s job postings at, harnessing the power of your network to uncover insights such as what contacts you know at a company. You can set set a saved search alert and have relevant postings emailed to you.
  • Let recruiters know you’re open to new opportunities by simply flipping a switch on your LinkedIn profile. It’s called Open Candidates, and yes, it’s that easy. Open Candidates is accessible from the “Preferences” tab on the LinkedIn Jobs home page. By flipping the switch, you privately signal to recruiters that you’re interested in new opportunities. Don’t forget to update your career interests. This helps you appear in the search results that recruiters are regularly scouring. Additionally, this helps inform the daily job recommendations LinkedIn sends you and surfaces on the jobs homepage.
  • Seek tips from experienced professionals via Career Advice, a feature that helps connect members across the LinkedIn network with one another for lightweight mentorship opportunities. Whether you need advice on your career path, switching to a new industry or best practices for a project you’re working on, Career Advice can help you find and connect with the right person who can help.
  • For many more tips, visit
  • Check out alumnus’ Michael Maine’s primer on How to Get a Job Using Social Media.
  • See our Using Social Media to Job Search handout.
Research and Apply Directly to Employers

The Internet is a great research tool, but don’t spend all your time on third-party job boards, which are much less effective.

  • Use your Google skills to search for strings like “Austin television stations” to identify employers who do the kind of work that interests you in the geographic location of your choice.
  • Go directly to employers’ own sites, where they’re most likely to advertise jobs if they do so at all. Look for “About Us,”  “Jobs,” “Careers,” “Employment,” etc.
  • Professional association job boards (e.g. American Marketing Association, etc.) are better than generic boards.  You may have to pay to join, but it could be a worthwhile investment.
  • Try, a meta-search site which crawls other third-party sites as well as employers’ own sites to compile job listings in response to your search criteria.
  • Use PirateLink, the password-protected job board for SU students and alumni, to search for part-time (on- and off-campus), full-time and internship positions.  Not every job out there will be posted here, but anything we get notice of will. Need more details about options for employment while a student (on- and off-campus) and how employment intersects with your financial aid?  Read our Student Employment Orientation Session information.
  • A specific part-time job many of our students do is tutoring other students at Southwestern and in the community. Tutoring requests come in to our office throughout the school year - frequently right before finals - and usually need a quick response.  To become a tutor, join our tutor availability list to be contacted when a tutoring request comes to us that matches your areas of expertise. For questions, contact contact
  • Try Craigslist. Since postings are free, more employers can use it. Positions posted broadly, though, generate hundreds, if not thousands, of responses so it’s hard to stand out.
  • Other third-party posting sites (e.g., etc.) are usually limited in scope as to the kinds of jobs you find there. They usually require employers to pay to post their jobs and generate large volumes of applicants, so not all types of employers use them (especially non-profit, government, education).  They’re free to you, though, so it doesn’t hurt to try them, but spend only 5-10 percent of your job search efforts on this tactic.
Attend career fairs

Job fairs are a great opportunity to meet face-to-face with an employer’s representative. Getting face time can set you apart from the competition.  For a list of upcoming fairs in Central Texas and beyond, contact the Center for Career & Professional Development. To prepare for a career fair:

  • Visit the fair’s website to see employers who will attend.
  • Research employers that interest you by visiting their websites.
  • Create targeted resumes for each position that interests you.
  • Wear professional attire and carry only a briefcase or portfolio with your resumes.
Follow up

Follow up on every job lead immediately. Contact employers via phone within two weeks of applying to check on your status in their selection process. And send thank-you letters within 24 hours to each person who interviews you or serves as a networking contact. Finally, once you have applied for a position, be prepared that any phone call you get could be a screening interview. Know what steps you will take toward a successful interview.