Southwestern University Ambassadors are champions of the University. They include students, parents, alumni, faculty, staff, trustees, board members, and friends who promote the virtues and benefits of the Southwestern Experience.
Southwestern University Ambassadors represent the most emphatic and credible voice for the University and when we all sing from the same sheet of music that voice becomes much louder and more effective. A consistent message emphasizes our unity, highlights our benefits and, over time, creates a powerful and dynamic brand persona.
This site will equip you with all you need to go forward and champion the Southwestern Experience. If you require additional support, please contact the SU Marketing and Communications Department at 512.863.1771 or email firstname.lastname@example.org.
What makes the Southwestern Experience so different? Why are these differences so important to the future of higher education and the success of our graduates? These are the overarching questions we answer in the key messaging portion of our brand positioning material. Here, you’ll find short descriptions of the major characteristics and programs that help set Southwestern University apart.
At Southwestern University, you are not simply the passive consumer of current knowledge; you are an active participant in the creation of new knowledge. The Southwestern Experience is designed to develop the intellectual practices necessary to enhance your ability to explore regions of original thought and creative expression.
The world is changing—and at an accelerating pace. In a 21st-century career, you will be required to advance the frontiers of knowledge, adapt quickly to change, problem-solve new and complex challenges, and anticipate what’s next.
We’ve created an experience that prepares you for these new realities. Combining our innovative curriculum, the development of modern ways of thinking, and real-world experience, SU will equip you with the skills required to adapt, create, collaborate, and view challenges from multiple perspectives. These customized skills represent a valuable piece of a much broader, more relevant education for the tomorrow that awaits you.