Associate Professor of Business Debika Sihi and Student Researcher Abigail (Abby) Ryan ’25 presented their research project, “Proactively Leveraging Generative AI Tools in Marketing Courses: A Process for Prompt Engineering Assignments” at the Marketing Management Association’s Spring Educators Conference on March 21-22.
Marketers and advertisers were asked about the most effective cereal mascots for an article in Advertising Week’s brand mascot site, PopIcon. They all separately and independently agreed on Tony the Tiger (Frosted Flakes). Associate Professor of Business Debika Sihi was quoted in the article highlighting Tony’s greatness. Read the article here.
—June 2023Associate Professor of Business Debika Sihi presented her research project titled “Have We Reached a Privacy Plateau? Consumers’ Evolving Privacy Concerns and Their Alignment with Increased State Regulations” at the Association of Collegiate Marketing Educators Annual Conference held March 6-11, 2023, in Houston, Texas. The project explores the privacy paradox and consumers’ willingness to share information online despite stated privacy concerns and growing consumer data protection regulations (at the U.S. state level).
—March 2023Associate Professor of Business Debika Sihi was named one of three finalists in the Marketing Management Association’s (MMA’s) Teaching Innovation Competition at the 2022 MMA Fall Educators’ Conference, held September 21–23 in San Antonio, Texas. She also chaired a panel on adapting existing curriculum to include more data-driven projects/cases.
—September 2022Associate Professor of Business Debika Sihi was featured in a column about the use of virtual reality technology in education on the technology news and information website Lifewire.
—June 2022Associate Professor of Business Debika Sihi published an article titled “What Adventure Will You Choose: New or Nostalgic?” in Adweek.
—June 2022Associate Professor of Business Debika Sihi published her coauthored paper “Implementing Big Data Analytics in Marketing Departments: Mixing Organic and Administered Approaches to Increase Data-Driven Decision Making” in Informatics. The paper examines different strategies utilized by marketing departments to become more data-driven in their decision making.
—November 2021Associate Professor of Business Debika Sihi participated on a panel about innovations to connect students with industry practice at the Marketing Management Association Conference, held virtually October 13–15. Sihi also presented her research project titled “Remaining Relevant and Renewing Perceptions: The Use of Interactive Marketing by Small Businesses during Operational Disruptions” at the Interactive Marketing Research Conference, held virtually October 20–22 and 25–26 and hosted by the Gabelli School of Business at Fordham University.
—October 2021Associate Professor of Business Debika Sihi helps different organizations develop marketing campaigns to highlight the importance of budgeting and financial literacy, stemming from her days as a volunteer with Junior Achievement. Recently, she shared insights about budgeting for college students in U.S. News & World Report.
—August 2021Nereida Zarco ’16 and Associate Professor of Economics and Business Debika Sihi were selected as members of the inaugural Marketing EDGE Ambassador program, a select group of corporate professionals, students, and academics that help connect students to opportunities in the field of marketing.
—April 2021Associate Professor of Economics and Business Debika Sihi was invited to join the editorial review board for the Journal of Business Research under the Big Data and Analytics track.
—April 2021Associate Professor of Business Debika Sihi provided insights about Netflix’s audio-only version of its content in an article for Lifewire, a technology information website (ranked a top-10 tech information site in 2017). Read the article here.
—January 2021Associate Professor of Business Debika Sihi presented a coauthored project titled “The Use of Social Media and Social Interaction in Crowdsourcing in the FFE (fuzzy front end) of NPD” at the Society of Marketing Advances Annual Conference November 4–7, 2020. This project examines the impact of online versus offline mechanisms of crowdsourcing on idea generation during the new product development process.
—November 2020Associate Professor of Business Debika Sihi presented and chaired a panel titled “Calm during Crisis: Creating Classroom Environments that Foster Learning and Collaboration” at the Marketing Management Association Conference October 28–30, 2020. She and two colleagues (from a private and public university) led a discussion on different initiatives to support and engage students during a challenging academic year.
—October 2020Associate Director of Admission Rebecca Rother and Associate Professor of Economics and Business Debika Sihi presented a session about business degrees in the liberal arts through the Colleges that Change Lives virtual program.
—October 2020Associate Professor of Business Debika Sihi was interviewed, along with the vice president of brand at E.l.f. Cosmetics and faculty from the University of Virginia and Carnegie Mellon, for an article in Retail Dive on what the future of TikTok means for retail. Read the article here.
—September 2020Associate Professor of Business Debika Sihi taught a class on August 4, 2020, titled Marketing for Start-Ups during COVID-19 for 25 entrepreneurs. She offered guidance on developing and adapting marketing strategies in the current economic environment. On August 7, 2020, Sihi was an invited speaker at the virtual Summer Stukent Digital Summit, where she conducted a session titled “Cookies, Clicks, and Credit Cards: Teaching Students How Their Data Is Used and Protected.” The session covered how to structure multiple class lessons on data use and privacy. Specific topics included the consumer privacy paradox and the current regulatory environment (e.g., the General Data Protection Regulation and the California Consumer Privacy Act).
—August 2020Associate Professor of Business Debika Sihi served as a judge for the American Marketing Association (AMA) Collegiate Case Competition in collaboration with Cotton Incorporated. The competition includes submissions from student teams from different universities across the U.S.
—January 2020Assistant Professor of Business Debika Sihi coauthored an article titled “The Marketing Organization’s Journey to Become Data Driven” in the Journal of Research in Interactive Marketing. The article explores the experiences of managers implementing data analytics into the processes of the marketing function. It also uncovers the challenges and identifiable stages of implementation.
—August 2019Ellie Crowley ’19, Todd Coachman ’20, and Andrea Hern ’20 are three of only 70 students who were selected from around the country for the Marketing EDGE Collegiate Summit, held in New York City, June 9–11. They met with leadership from companies including Plated, Facebook, NBC Universal, Ernst & Young, and more. Assistant Professor of Business Debika Sihi also attended.
—June 2019Assistant Professor of Business Debika Sihi was invited to discuss the findings from her recent paper examining the use of virtual- and augmented-reality tools in the real-estate industry at the annual Austin Home Buyer Fair on June 1, 2019.
—June 2019Assistant Professor of Business Debika Sihi was invited to join the editorial review board of Marketing Education Review. The journal is focused on innovative and rigorous research to advance marketing education.
—April 2019Assistant Professor of Business Debika Sihi participated in an invited panel on teaching digital marketing at the American Marketing Association Winter Educators’ Conference, in Austin, TX, Feb. 22–24, 2019. In addition, her coauthored project “The Challenge of Engagement and Co-Creation” was featured in the conference poster session.
—February 2019Assistant Professor of Business Debika Sihi was featured in an interview conducted by the U.K.-based agency Giraffe Social Media, sharing her insights about marketing and social media strategy. The interview can be found here.
—December 2018Assistant Professor of Business Debika Sihi had a project titled “Home Sweet Virtual Home: The Use of Virtual and Augmented Reality Technologies in High Involvement Purchase Decisions” recently accepted in the Journal of Research in Interactive Marketing. This research explores the various ways digital technologies, specifically virtual reality (VR) and augmented reality (AR) features, impact different stages of consumer decision-making in a high-involvement purchase decision context (i.e., the purchase of a home). In addition, the use of such technologies is examined as a competitive advantage for sales agents.
—September 2018Assistant Professor of Business Debika Sihi was invited to participate as a judge for the Marketing EDGE Collegiate ECHO Marketing Challenge, cosponsored by Fossil Group, Inc. Public and private universities from around the U.S. participated in the competition
—August 2018Assistant Professor of Business Debika Sihi presented her project titled “Like the Brand, Trust the Brand? Privacy Concerns of Brand Followers on Social Media” at the Society of Marketing Advances Annual Conference in Louisville, Ky. Nov. 7–11, 2017.
—November 2017Assistant Professor of Business Debika Sihi co-authored the article “Effects of Offline Ad Content on Online Brand Search: Insights from Super Bowl Advertising,” which is forthcoming in the Journal of the Academy of Marketing Science.
—August 2017Assistant Professor of Business Debika Sihi and Makaela Starks, Class of 2017, presented their project titled “Online Retail Privacy Policies: Consumer, Manager, and Legal Insights” at the Texas Marketing Faculty Research Colloquium at Baylor University held March 23–24.
—March 2017Assistant Professor of Business Debika Sihi was invited to present as a finalist in the Innovations in Teaching Competition at the Society of Marketing Advances conference held in Atlanta, Ga. on Nov. 2-5, 2016. Her talk was titled “Design and Deliver: Marketing Entrepreneurship.”
—November 2016Assistant Professor of Business Debika Sihi presented her co-authored project (with colleagues from Montclair State University and Trinity College Dublin) titled “Big Data: Diving In or Drowning Beneath? Perspectives and Insights from Marketing Managers” at the Direct/Interactive Marketing Research Summit in Los Angeles, Calif. held October 15-16, 2016.
—October 2016Assistant Professor of Business Debika Sihi recently had her paper “The Influence of Leadership and Strategic Emphasis on Social Media Use of Regional Nonprofit Organizations” published in The International Journal of Public Administration in the Digital Age (IJPADA).
—October 2016Assistant Professor of Business Debika Sihi was selected as the Marketing Strategy Research Track Chair for the 2016 Society of Marketing Advances Conference. Earlier this spring, she was one of 28 faculty members invited to the Marketing Edge Professor’s Institute. This conference brings together practice leaders and academic experts in digital marketing to engage in discussions about pressing issues in this domain and lays the groundwork for future empirical work.
—April 2016Assistant Professor of Business Debika Sihi presented her paper titled, “Lean In, Lean Out, or Both?: Insights and Perspectives from Marketing Leaders” at the Society of Marketing Advances Conference held in San Antonio, Texas on November 4-7, 2015. She also chaired sessions on “Understanding Consumers’ Behaviors on Social Behavior” and “Market Orientation and Innovation.”
—November 2015Assistant Professor of Business Debika Sihi presented in and chaired a session on Interdisciplinary Marketing Education at the Fall 2015 Marketing Management Conference (September 16, 2015-September 18, 2015 in San Juan, Puerto Rico).
—October 2015