Office of Communications

Style and Usage Guides

Please note that some of these materials are in the process of being revised. If you need them immediately, please contact us.

Content Style Guide

This style guide was developed to assist those writing articles for campus periodicals as well as news releases. It includes some commonly used AP style rules as well as style questions that are specific to Southwestern University.

Other style guidelines may be more appropriate for special types of publications such as invitations and citations. For questions about style guidelines, please contact Kristina Moore at ext. 1769

Web Style Guide

This site includes information on fonts and typography, colors, images, video optimization, writing for the Web, and considerations for academic departments.

Mascot Insignia Usage Guide

This guide will guide you in the use of the Mascot Insignia, including color, approved treatments, incorrect logo use, staging and spacing, positioning, minimum logo size, electronic usage and and print usage.

Campus Facility Naming Guide

This guide provides the formal and informal names for all facilities on the Southwestern University campus.





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