Economics & Business

Debika Sihi

Assistant Professor of Business

Areas of expertise

Marketing Strategy; Digital Strategy; Marketing of Nonprofit Organizations

Debika Sihi earned her PhD from the Marketing department at McCombs School of Business at The University of Texas at Austin. Debika received both her Bachelor in Business Administration and Master in Professional Accounting from UT. She is also a certified public accountant (CPA). Prior to entering the program, Debika worked at Public Strategies, Inc. and Deloitte Tax LLP. Debika's research interests are within the marketing strategy domain. Her research projects emphasize a firm's strategic use of advertising, social media, and channel management with specific attention to digital marketing. Debika also extends the idea of marketing value creation into pedagogically focused research and research related to social issues (e.g., nonprofit organizations and feminist perspectives). Her class offerings are influenced by her research interests, and she offers courses in E-Marketing, Strategic Marketing, and the Marketing of Nonprofit Organizations. In 2011, Debika was a finalist in Pennsylvania State University's Institute for the Study of Business Markets prestigious Business Marketing Doctoral Support Award Competition. Debika was also nominated for the Fred Moore Assistant Instructor Award for Teaching Excellence (2011-2012). In her spare time, Debika serves on the fundraising committee of an animal rescue organization.



PhD, The University of Texas at Austin 2013
BBA/MPA, The University of Texas at Austin 2005


Sihi, Debika, "The Influence of Leadership and Strategic Emphasis  on Social Media Use of Regional Nonprofit Organizations," International Journal of  Public Administration in the Digital Age, Forthcoming

Srinivasan, Raji, Shrihari Sridhar, Sriram Narayanan, and Debika Sihi (2013), “Effects of Opening and Closing Stores on Retail Firm Performance,” Journal of  Retailing, 89(2), 126-139.
-Featured in strategy &:
-Runner up for the Davidson Award as best article in Volume 89 of the Journal of Retailing

Srinivasan, Raji and Debika Sihi (2012), “Marketing Information Disclosures: A Review and Research Agenda,” invited chapter in Handbook of Marketing and Finance, edited by Shankar Ganesan.


Conference Participation:
Invited to Marketing EDGE Professor's Institute in Dallas, Texas January 3-5, 2016.

Sihi, Debika (presented and chaired two other panels), "Lean In, Lean Out, or Both? Insights and Perspectives from Marketing Leaders," Society of Marketing Advances Conference in San Antonio, Texas, November 4-7, 2015.

Sihi, Debika (presented and chaired panel), "Interdisciplinary Approached to Marketing Education," Marketing Management Association Fall Educators' Conference in San Juan, Puerto Rico,  September 16-18, 2015.

Sihi, Debika, "Marketing and the Auditor: Direct and Indirect Implications," Society of Marketing  Advances Conference in New Orleans, LA, November 4-8, 2014.

Sihi, Debika, "Enhancing Millennials Interest in the Classroom: Marketing and Value Creation," Marketing Management Association Fall Educators' Conference in San Antonio, Texas, September 17-19, 2014.

Professional Work

Deloitte Tax LLP
Public Strategies, Inc.

Honors & Awards

2014 Southwestern University Teaching Award
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