Economics & Business

Debika Sihi

Assistant Professor of Business

Areas of expertise

Marketing Strategy; Digital Strategy; Social Media Marketing; Mobile Marketing; Online Privacy; Marketing of Nonprofit Organizations



Debika Sihi is an Assistant Professor of Business at Southwestern University. She earned her PhD in Marketing at the McCombs School of Business at The University of Texas (UT) at Austin.  She also holds a BBA and MPA (Masters in Professional Accounting) from the McCombs School. Prior to entering the doctoral program, Debika worked at Public Strategies, Inc. and Deloitte, both multinational professional services and consulting firms. Debika’s research interests are in digital marketing strategy, and she explores technological innovations and disruptions in the field of marketing. She has published works in the Journal of Retailing, the International Journal of Public Administration in the Digital Age, and the Handbook of Marketing and Finance. Debika teaches courses in the areas of digital marketing, strategic marketing, and nonprofit marketing. Debika is also an avid supporter of Emancipet, an animal welfare organization based out of Austin, Texas.


Education

PhD, The University of Texas at Austin 2013
BBA/MPA, The University of Texas at Austin 2005

Research

Publications:
Chandrasekaran, Deepa, Raji Srinivasan, and Debika Sihi (2017), "Effects of Offline Ad Content on Online Brand Search: Insights from Super Bowl Advertising," Journal of the Academy of Marketing Science, Forthcoming.

Sihi, Debika (2017), "The Influence of Leadership and Strategic Emphasis  on Social Media Use of Regional Nonprofit Organizations," International Journal of  Public Administration in the Digital Age, 4(1), 1-18.

Srinivasan, Raji, Shrihari Sridhar, Sriram Narayanan, and Debika Sihi (2013), “Effects of Opening and Closing Stores on Retail Firm Performance,” Journal of  Retailing, 89(2), 126-139.
-Featured in strategy &: http://www.strategy-business.com/article/re00241
-Runner up for the Davidson Award as best article in Volume 89 of the Journal of Retailing

Srinivasan, Raji and Debika Sihi (2012), “Marketing Information Disclosures: A Review and Research Agenda,” invited chapter in Handbook of Marketing and Finance, edited by Shankar Ganesan.

 

Conference Participation:
Sihi, Debika and Makaela Starks (Southwestern University student 17’) (presented), “Online Retail Privacy Policies: Consumer, Manager, and Legal Insights,”  Texas Marketing Faculty Research Colloquium at Baylor University in Waco, Texas  March 23-24, 2017.

Sihi, Debika (presented as a finalist in the Innovations in Teaching Competition; also served as the Marketing Strategy Research Track Chair for this conference), “Design and Deliver: Marketing and Entrepreneurship,” Society of Marketing Advances Conference in Atlanta, Georgia, November 2-5, 2016.

Johnson, Devon and Debika Sihi (presented), “Big Data Diving In or Drowning Beneath?  Perspectives and Insights from Marketing Managers,” Digital/Interactive Marketing Research Summit in Los Angeles, California, October 15-16, 2016.


Sihi, Debika and Kara Lawson (Southwestern University student 16’) (presented), “Lean In, Lean Out, or Both? Insights and Perspectives from Marketing,” ACS Gender Studies Conference in Georgetown, Texas, February 19-21, 2016

Invited to Marketing EDGE Professor's Institute in Dallas, Texas January 3-5, 2016.

Sihi, Debika (presented and chaired two other panels), "Lean In, Lean Out, or Both? Insights and Perspectives from Marketing Leaders," Society of Marketing Advances Conference in San Antonio, Texas, November 4-7, 2015.

Sihi, Debika (presented and chaired panel), "Interdisciplinary Approached to Marketing Education," Marketing Management Association Fall Educators' Conference in San Juan, Puerto Rico,  September 16-18, 2015.

Sihi, Debika, "Marketing and the Auditor: Direct and Indirect Implications," Society of Marketing  Advances Conference in New Orleans, LA, November 4-8, 2014.

Sihi, Debika, "Enhancing Millennials Interest in the Classroom: Marketing and Value Creation," Marketing Management Association Fall Educators' Conference in San Antonio, Texas, September 17-19, 2014.

 

 


Professional Work

Deloitte Tax LLP
Public Strategies, Inc.


Honors & Awards

John Shearn Junior Chair in Business Administration (2016-2019)

2014 Southwestern University Teaching Award
2015 William R. Davidson Award runner up-Journal of Retailing
2016-2017 Southwestern University Excellence in Advising Award
2016-2017 Community Engaged Learning Fellow

Featured in: https://www.stukent.com/15-rock-star-digital-marketing-professors/